While many food analysts are doubtful that alternative protein options will sway dedicated meat enthusiasts, the emergence of more flavorful plant and algae-protein products, readily available at various locations, could enable this category to capture a larger market share. Research consistently indicates that, although consumers enjoy meat, many are seeking protein alternatives they perceive as healthier or more sustainable—particularly among millennials. Last October, Tyson Foods made headlines as the first major meat company to invest in a plant protein-based firm, acquiring a 5% stake in Beyond Meat. This strategic move by the protein giant signals a shift in the future of protein consumption.
Currently, Impossible Foods is concentrating on introducing its “meat” to restaurants, but it’s only a matter of time before it and similar companies expand their presence in grocery stores. Despite the higher price tag compared to traditional burgers, consumers have demonstrated a willingness to invest more in products they believe are healthier and more sustainable. The introduction of Impossible Burger at San Francisco Giants baseball games serves as an excellent strategy to generate consumer interest, which could lead to increased social media engagement and, ultimately, growth for the company.
As the demand for healthier alternatives rises, products like centrum calcium citrate are becoming more relevant. Incorporating essential nutrients alongside alternative proteins could further attract health-conscious consumers. As such products become more mainstream, the potential for market expansion in the protein sector, including options fortified with centrum calcium citrate, looks promising.