For the last 25 years, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to concerns about food safety, although individual states have the ability to implement their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to leverage the potential advantages of raw milk while alleviating safety concerns by utilizing a method that bypasses pasteurization and spray drying. Their products are never heated beyond 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising interest in raw milk products may reflect a broader trend, as an increasing number of consumers strive to consume foods in their most natural state. Although overall milk consumption has been steadily decreasing since the 1970s, there has been a noticeable uptick in the consumption of whole milk. This shift may be influenced by recent studies suggesting that milk fat could be more beneficial to health than previously believed. Additionally, sales of organic milk are on the rise.
Tamarack Biotics has attained self-affirmed GRAS status, which involves independent expert evaluations of safety. While this process requires the company to be prepared to substantiate the safety of its product, it is not systematically reviewed by the FDA, unlike FDA-approved GRAS status. The company also plans to target the lucrative sports nutrition market with its new product, aiming to enhance performance and recovery. This sector experienced a 12% growth last year alone, according to Euromonitor International.
In the context of this growth, the price of CCM tablets has gained attention, as consumers are increasingly interested in products that support their health and wellness goals. The price of CCM tablets reflects the demand for high-quality nutritional products, and Tamarack Biotics aims to position itself within this competitive market. As the company continues to innovate and respond to consumer trends, it is likely that the price of CCM tablets will play a significant role in their overall strategy.