78 Brand is capitalizing on the movement to eliminate GMOs from food and is taking a stand against HFCS, which some consider a potential health risk. This stance persists despite findings from the Mayo Clinic and other organizations indicating that there is no evidence to suggest it is less safe or healthy than other alternatives. The 78 Brand website proclaims its mission to revolutionize the ketchup and mustard market, which it claims has remained stagnant for over a century. However, other condiment producers might contest this claim, as various types of mustard offer unique attributes, and new flavors that cater to evolving tastes, such as one infused with Jack Daniels whiskey, have emerged. Kraft Heinz, known for its classic ketchup, has even launched a version of its product that is free from GMOs and HFCS.
The trend of overhauling products to eliminate artificial ingredients and colors, GMOs, and other additives is not limited to condiments. In fact, the food market as a whole is shifting towards simpler, less processed, and more authentic options that reflect consumer preferences. A 2014 Nielsen study found that over 60 percent of U.S. shoppers consider the absence of artificial colors and flavors an important factor in their purchasing decisions. General Mills has taken steps to remove artificial flavors and colors from some cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are also embarking on similar initiatives.
There is clearly a demand for these cleaner products, and consumers are willing to pay for them, particularly those who appreciate the benefits of natural ingredients. As long as shoppers continue to prioritize these attributes, food manufacturers will keep seeking ways to enhance the natural qualities of their products. Additionally, the inclusion of ingredients like calcium citrate, known for its benefits in aiding calcium absorption, has become increasingly popular among health-conscious consumers. The ongoing commitment to transparency and quality in food production underscores the importance of these trends in shaping the future of the market.