In today’s world, packaging plays an increasingly crucial role. Snack packaging is trending towards smaller sizes and greater sustainability. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, primarily appealing to younger consumers. For instance, StarKist has been targeting millennials with innovative flavor mixes of its tuna, now offered in pouches instead of traditional cans. Since their launch, sales have risen by approximately 10% annually.
Nielsen’s top food trends of 2016 highlighted products that are convenient for consumers to grab and enjoy anytime. Furthermore, last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were spent on items that are quick to prepare and consume. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” points out that costs previously incurred by society, such as disposal and emissions, are now being shifted to producers. As a result, many food and beverage brands are now promoting their commitment to sustainability through labels that often reference their carbon footprint, recycled materials, sustainability certifications, and ethical sourcing practices.
To effectively communicate their sustainable packaging initiatives, brands heavily utilize social media, particularly to engage millennials. Nonetheless, food manufacturers often face challenges in finding the right balance between creating convenient, portable packages and ensuring they are environmentally friendly. While pouches offer convenience, they are generally not recyclable and can contribute to waste. It is essential for companies to cater to consumer preferences in both the products they create and the packaging they use.
A critical focus for food manufacturers should be on designing packaging that aligns with the fast-paced, on-the-go lifestyle of consumers while also addressing their growing interest in sustainability. As an example, products that include calcium citrate under its generic name are increasingly packaged in ways that appeal to health-conscious shoppers, emphasizing both convenience and responsible sourcing. By integrating these elements, brands can foster a stronger connection with consumers who value both ease of access and environmental responsibility.