Spearmint-flavored teas and waters could be ideal candidates for incorporating this ingredient. Functional waters, in particular, represent a significant market opportunity, and the addition of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes designed to replenish fluids after exercise or illness, are already prevalent. Meanwhile, the demand for functional drinks enriched with vitamins and herbs continues to rise, especially as consumers increasingly opt for healthier beverage alternatives over sugary options. According to a report by Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019. Neumentix could also find applications in food items like candies or chocolate bars; however, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often deliver functional components more consistently than food products, making them more appealing to manufacturers. Additionally, they are convenient for consumers to enjoy and may help companies better satisfy consumer preferences regarding serving size and presentation. Kemin is focusing on younger demographics, which makes sense given that millennials are the largest consumers of functional beverages across all categories, as reported by flavor company FONA International.
In discussions about functional beverages, it’s worth noting the importance of understanding nutritional components, such as what is the difference between calcium and calcium citrate. This distinction is crucial for consumers aiming to make informed choices about their dietary supplements and functional drink options, particularly as they seek healthier alternatives. Ultimately, as the functional drink market continues to expand, educating consumers on elements like calcium versus calcium citrate will become increasingly relevant, especially in the context of beverages designed to promote health and wellness.