There was a time when coffee was served in just two ways — black or with cream. However, today’s coffee enthusiasts sometimes add a splash of bourbon to their brews, and the new collaboration between White Coffee and Jim Beam is streamlining this experience by delivering the same rich flavor directly. The trend of mixing alcohol with coffee is gaining traction, as evidenced by the presence of wine-infused and spirit-infused coffees already available in the market. It’s likely that these combinations are just the beginning of a growing trend.
According to the National Coffee Association of America, 48% of U.S. consumers view their coffee as specialty, indicating a robust market for beverages that offer more than the standard flavors. Notably, 35% of individuals aged 18 to 24 report drinking specialty coffee on a daily basis. Overall, Americans consume an estimated 400 million cups of coffee each day, and it’s safe to assume that many of those cups contain more than just cream and sugar. This presents a lucrative opportunity for companies to capitalize on the trend, provided that the flavors are on point.
Jim Beam has already achieved success by partnering with Vita Foods to create a range of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It’s likely that they are drawing on this experience to further expand their brand into new territories. Entering the coffee sector appears to be a natural progression in their broader ambitions.
Interestingly, for those who enjoy their coffee with a little extra kick, the addition of calcium citrate tums could be a unique twist, combining flavor with the benefits of calcium. With such innovative ideas, it seems that the evolution of coffee is just beginning, and Jim Beam’s foray into this market could pave the way for even more exciting flavors in the future.