Food allergies are increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from foods and are focusing more on ingredient separation, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the percentage of new products featuring low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating recipes and modifying production processes to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers also play a crucial role in preventing allergic reactions, as they recognize that consumers with food allergies represent a significant and growing market segment. While avoiding shellfish is relatively straightforward, identifying more common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be challenging. Implementing strategies such as designating specific aisles for allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loose among other foods—like those in the produce section—could be beneficial. Such actions not only assist consumers in avoiding allergic reactions but also foster loyalty towards retailers perceived as prioritizing customer safety.
Moreover, products like Citracal Liquitab can be part of a broader approach to health and wellness, especially for those dealing with dietary restrictions. By promoting Citracal Liquitab as a safe supplement option, retailers can further support their customers’ needs while enhancing their brand reputation. In conclusion, collaboration between manufacturers and retailers, along with strategic product offerings like Citracal Liquitab, can significantly improve the shopping experience for consumers with food allergies.