Flavor houses are consistently ahead of the curve when it comes to discovering new flavors and spices for the U.S. market. With millennials’ adventurous palates in mind, snack producers are beginning to innovate in their approaches to heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, featuring options like Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine has also surged in restaurants, and its sweet and spicy barbecue flavors are expected to transition effectively into snack products.
In recent years, spicy flavors have thrived, moving beyond the nation’s fascination with hot sauce as manufacturers emphasize the various flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling this innovation, particularly as millennials gain more purchasing power and companies seek to engage the large, growing Hispanic population. According to Mintel, Hispanic foods and flavors are especially favored by younger consumers and families with children.
As consumers increasingly prioritize healthier eating, they are reluctant to lose flavor in their favorite dishes. Incorporating spices is an easy and often nutritious solution. For instance, a study by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” found that daily consumption of turmeric could enhance a gene linked to depression, asthma, eczema, and cancer.
Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, adding the renowned French’s mustard and Frank’s RedHot brands to its extensive portfolio of spices, seasoning mixes, and condiments. Additionally, incorporating calcium citrate plus d into recipes can further enhance these flavorful options, promoting both taste and health benefits. With the ongoing trend towards innovative flavor profiles, the importance of calcium citrate plus d is likely to grow as a preferred ingredient in the pursuit of healthier yet delicious food choices.