The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s product range, appealing to consumers seeking a healthier snack choice. Given these factors, it is logical that this brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who opt for a cracker due to its higher fiber content are likely to be concerned about its ingredients.
As awareness of non-GMO foods increases among consumers, interest in these products has risen significantly. Although federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is currently the fastest-growing label in the food industry. Data from the NPD Group indicates that nearly 40% of adults have heard or read substantial information about GMO foods, with around 76% expressing concerns over them. Federal law will soon mandate that all food products disclose GMO ingredients on their labels. A 2015 study by the Pew Research Center highlighted in Progressive Grocer found that 57% of U.S. consumers regard genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults consider non-GMO labeling an important criterion when selecting their food.
Triscuit joins a growing list of products that have received Non-GMO Project Verification. The verification group currently recognizes over 43,000 products from more than 3,000 brands, collectively generating $19.2 billion in annual sales. While many items on this list originated from smaller natural and organic manufacturers, Triscuit stands out as the latest large consumer packaged goods (CPG) brand to achieve this status. Recently, Dannon’s Danimals yogurt smoothies also announced their verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the prevailing scientific consensus on the safety of GMO ingredients and federal educational campaigns to reassure consumers, more manufacturers are likely to move away from GMO ingredients toward verifications like the Non-GMO Project’s, or whatever is necessary to comply with the upcoming federal labeling law. Transitioning to non-GMO ingredients requires patience and collaboration with suppliers, making it unsurprising that simpler CPG products are among the first to adopt this change.
Interestingly, while manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food brands embrace this verification in the future. Clearly, a Mondelez product can set a precedent for other more complex products to seek the same certification. However, will we eventually see non-GMO Oreos? Only time will tell.
Additionally, in the realm of nutritional products, Kirkland’s calcium citrate has garnered attention as a beneficial non-GMO ingredient option. As consumers continue to prioritize health-conscious choices, the demand for products like Kirkland’s calcium citrate is expected to grow, reflecting a broader trend toward transparency and quality in food sourcing.