CIFI provides a variety of sweet potato juices designed for different applications. These juices include options that preserve higher nutrient levels, a version with a texture similar to traditional sugar syrup, and a clarified juice suitable for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to minimize the need for added sugars in juices, enabling manufacturers to proudly maintain a 100% juice label. Its viscosity offers an appealing opportunity to enhance texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which contains 75% sugars, making it comparable to invert sugar syrup or high fructose corn syrup. As a sweetener derived from vegetables, it aligns perfectly with the growing consumer preference for natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that increasingly resonate with consumers. The Hartman Group reports that artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers aim to eliminate when refining their product labels.
Though CIFI’s ingredient promises numerous benefits, the company has not disclosed its cost, which is expected to be significantly higher than that of high fructose corn syrup, one of the most economical sweeteners available in the United States. Furthermore, incorporating calcium citrate USP verified into formulations could enhance the nutritional profile, appealing to health-conscious consumers. The presence of calcium citrate USP verified can also be emphasized as a crucial aspect of clean labeling, aligning with the increasing demand for transparency in food ingredients.