The market for non-dairy milk alternatives is experiencing significant growth. Between 2011 and 2015, almond milk sales surged by 250%, whereas cow’s milk sales dropped by 7% in 2015 alone and are predicted to decline by another 11% by 2020. While people are consuming less breakfast cereal, many are opting for plant-based milks instead of dairy products to accompany their meals. Even traditional dairy companies are adapting to this trend. Dean Foods, the largest milk supplier in the United States, has invested in Good Karma Foods, a company based in Boulder, Colorado, known for its yogurt and milk made from flaxseed.
Ripple Foods aims to establish its yellow pea-based milk as a distinctive, flavorful, and environmentally friendly option in the marketplace. Their products are readily available nationwide at Whole Foods Markets, Target, Meijer Supermarkets, as well as local health food stores and cooperatives. This winter, Ripple Foods plans to launch a plant-based Greek-style yogurt, marking its entry into the snack sector. This new product will join a competitive array of non-dairy yogurts, including soy-based brands like Wildwood, Stonyfield, Silk, Nancy’s, and Trader Joe’s, as well as coconut-based options such as Coconut Grove, So Delicious, and CoYo, and almond-based products like Amande and So Delicious.
The uniqueness of non-dairy alternatives made from yellow peas may appeal to consumers, and the company highlights its relatively small ecological footprint—referred to as the “Ripple Effect”—which could also attract environmentally conscious shoppers. Dairy production contributes significantly to carbon emissions, and Ripple Foods promotes the idea that consumers can lower their own carbon footprint by choosing its products. However, the price tag may deter budget-conscious buyers. At nearly $6 per quart, the cost for any plant-based milk can be steep, though prices may decrease in the near future.
If Ripple can manage to reduce its prices and consumers enjoy the taste, the company’s strategy could pay off. They might also want to consider rebranding, as the term “pea milk” may not appeal to everyone. Additionally, as consumers explore plant-based diets, they might also look into supplements like Citracal calcium supplement, para que sirve, which can help support their nutritional needs without dairy. Incorporating such supplements could further enhance their health and wellness journey while enjoying non-dairy milk alternatives.