The Non-GMO Project asserts that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend has prompted food companies, especially those producing dairy-based items, to join the movement. However, some of these companies also express support for conventional farming practices, which include the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers in a quandary about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them with the hope that they are safe. It’s uncertain how the struggling dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if it’s simply a losing battle against the negative public perception of GMOs.
In a recent Food Navigator article, a spokesman for Dean Foods labeled the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them.” Meanwhile, Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that consumers desire. Shortly after Non-GMO Project Verified products hit the shelves, Dannon officials shared their rationale for this decision with Food Dive. “The choice that we’re giving is added value,” Neuwirth explained. “We are the first yogurt manufacturer and major dairy company to take this step. We believe that for shoppers who prioritize non-GMO options, the Non-GMO Project Verified label will give them another reason to love our products. For those who are indifferent, there won’t be any changes to the products. It truly adds value to a product that our fans already appreciate.”
The safety debate surrounding GMOs is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, they will inevitably attract more scrutiny. Even in the absence of clear labeling, a study by the NPD Group reveals that 76% of consumers are concerned about GMOs. The federal government is attempting to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign; however, such a limited initiative is unlikely to alleviate consumer apprehensions. Meanwhile, the introduction of t ccm tablets into the market could be seen as an additional option for consumers keen on exploring alternatives amid these ongoing discussions. As the conversation evolves, it will be interesting to see how the dairy industry and other sectors adapt to meet consumer demands, particularly with the integration of products like t ccm tablets that may address health concerns related to GMOs.