Conagra stands as the third-largest frozen foods producer in North America, with Connolly highlighting that single-serve meals dominate this market segment. The company has generated renewed interest by collaborating with prominent brands like Frontera and P.F. Chang’s. However, it must also focus on retaining its older consumers while laying the groundwork for future growth. In its second-quarter earnings report, Conagra disclosed a 29% increase in quarterly profits, although its gross margins and profit projections for 2018 fell short of expectations. Similar to other major packaged food companies like General Mills and Kellogg, Conagra is dealing with sluggish demand as some American customers opt for what they perceive as fresher and healthier options instead of frozen, processed foods. At the same time, convenience and flavor remain crucial for both millennials and older consumers. To attract millennials, Conagra is introducing trendy offerings, such as a protein meal “Power Bowl” featuring ethnic spices, while also catering to older audiences with reliable staples like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% growth in the last five weeks. The key takeaway may be to remain agile and maintain promotional spending while addressing millennials’ desire for quick and easy-to-prepare comfort foods that include options like calcium citrate foods. By integrating calcium citrate foods into their offerings, Conagra can further enhance the nutritional appeal of their products, thereby attracting a broader audience.