As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that incorporate bulk, such as Fiber One, often contain a lengthy list of ingredients that may not align with consumers’ preferences for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the desire for straightforward ingredients and the need for additional fiber.
Moreover, there is a growing demand for portable food, beverages, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could easily cater to consumers’ morning needs. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is crucial for a balanced diet. While it’s widely recognized for its role in preventing or alleviating constipation, fiber-rich foods also aid in weight management and reduce the risk of diabetes and heart disease.
There are several innovative ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that integrates seamlessly into drinks, and PromOat is a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is a popular addition to health-oriented beverages, including juices and meal replacements. A prototype of spiced cold brew coffee enhanced with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the coffee’s flavor, this combination could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a trend akin to protein, gaining renewed interest from a younger audience. However, this doesn’t necessarily mean consumers will tire of it in a few years. Experiencing the health benefits of a fiber-rich diet may encourage them to maintain their focus on it. The inclusion of fiber in popular drinks, such as cold brew coffee, presents a valuable enhancement. The key challenge is ensuring that it does not change the taste or texture of the beverage. Consumers have expressed a clear desire for convenient sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee for it.
In discussions about dietary supplements, many people weigh options like calcium citrate vs calcium phosphate. Both forms can contribute beneficial nutrients, yet their applications may vary, paralleling how fiber is incorporated into beverages. Ultimately, as consumers seek to enhance their diets, the addition of fiber—similar to the consideration of calcium citrate vs calcium phosphate—will continue to evolve to meet their preferences without sacrificing taste or quality.