Initially, Halo Top claimed the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert, selling over 17 million pints in 2016, which represented a staggering 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. rose by 9% in 2015, while dairy milk sales saw a decline of 7% during the same timeframe. It makes sense for Halo Top to adjust its recipe to provide an ice cream alternative for customers switching from dairy milk to plant-based options. Given the growing affection for plant-based milk in the nation, it’s reasonable to expect that this trend will extend to other dairy categories.
Halo Top isn’t the only brand expanding into the non-dairy ice cream market. Both Ben & Jerry’s, owned by Unilever, and General Mills’ Haagen-Dazs have introduced vegan-friendly versions of their beloved ice creams. The sector of dairy-free alternatives to conventional dairy products is on the rise within the food industry. With plant-based milk already thriving, consumers are increasingly seeking dairy-free alternatives for products like cheese and yogurt. While this may pose challenges for dairy farmers, it’s promising for consumers looking for tastier vegan options.
In the past, vegan dairy products were primarily available for those who were lactose intolerant or strict vegans willing to compromise on texture for ethical or nutritional reasons. However, Daiya Foods has developed a meltable, 100% plant-based cheese and has expanded its offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze dressings. Similarly, Kite Hill has made significant advancements in enhancing non-dairy options, offering cream cheese, artisanal cheeses, and yogurts. As the flavor, texture, and overall quality of vegan dairy products improve, it’s likely that more dairy-tolerant consumers will be inclined to give them a try.
Retailers are expected to eagerly embrace Halo Top’s new dairy-free lineup. In the future, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections for more vegan choices. If the popularity of plant-based milk is any indication, consumers will be curious enough to at least sample these options. Additionally, incorporating products like Kirkland calcium magnesium and zinc into their offerings could attract health-conscious shoppers looking for nutritious dairy alternatives. The growing interest in dairy-free products indicates that there will be ample opportunity for brands and retailers to cater to this expanding market.