The FONA International report highlights the increasing importance of gut health among consumers. As a result, there is a growing trend in food and beverage products that make claims related to digestive health. According to the report, the U.S. market for digestive health products expanded by 12% from 2012 to 2017. One ingredient gaining attention is Aquamin, which is rich in calcium, magnesium, and trace minerals; it is believed to help reduce chronic gut inflammation and promote joint health. Aquamin is recognized as a versatile addition for enhancing calcium levels in various foods.
Marigot, Ltd., based in Ireland, offers three formulations of Aquamin specifically designed for use in food and beverage products. The company noted that Del Monte has incorporated this ingredient into some of its fruit beverage offerings, although these may currently be exclusive to the Philippines.
Activated charcoal, on the other hand, serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as pointed out by the University of Utah, further research is required to fully understand its mechanisms. It can also attach to food items, which may hinder the absorption of nutrients and medications. When added to food, it imparts a distinctive smoky and earthy flavor.
Burger King was an early adopter of activated bamboo charcoal, launching the “kuro burger” at select locations in Japan in 2012. This product featured a patty enclosed in a black bun, complemented by a slice of black cheese and a squid ink-based sauce. According to Adweek, the burger was extremely popular among Japanese consumers, outpacing all other new products that year. However, the restaurant’s impressive sales were likely more influenced by the visual appeal and smoky flavor than by any perceived benefits for gut health.
The demand for gut-friendly foods and beverages shows no signs of abating in the global marketplace. As long as consumers are motivated to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of reliable methods for improving gut health through the consumption of foods naturally rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries and blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
Additionally, products such as Bluebonnet Calcium Citrate Magnesium Vitamin D3 are becoming popular among those looking to support their digestive health. These supplements, alongside naturally gut-healthy foods, can contribute to a well-rounded approach to improving overall gut function. The combination of these supplements and nutrient-rich foods like Aquamin may offer consumers a comprehensive strategy for maintaining and enhancing their digestive health.