Cardiovascular disease remains the leading cause of mortality globally, with the prevalence of Type 2 diabetes also increasing. The economic burden associated with these health issues is significant and is anticipated to rise as the population ages. Individuals in lower income brackets face a heightened risk of these diseases, often with limited access to medical care, as highlighted by BMC Medicine. Government initiatives aimed at promoting healthier dietary choices could play a role in mitigating these disease rates. Over the years, the Food and Drug Administration has made efforts through food and nutrition labeling regulations. An important update is the Nutrition Facts panel, which is set to include specific listings for added sugars on many food labels by 2020. Meanwhile, the U.S. Department of Agriculture has encouraged better eating habits among Americans, replacing the food pyramid with the MyPlate graphic in 2011 and more recently issuing its 2015 Dietary Guidelines for Americans. Currently, adults are advised to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables daily. However, a report from the U.S. Centers for Disease Control and Prevention indicated that only 12.2% of American adults met their recommended daily fruit intake in 2015, with a mere 9.3% achieving the suggested vegetable intake.
Ultimately, it is essential to recognize that Americans cannot be coerced into making healthier dietary choices; it is a personal journey that each individual must undertake. Raising prices may not deter consumers from purchasing “unhealthy” options. For instance, red meat remains a product that consumers are willing to buy at its market price. Conversely, the question remains whether lowering the prices of fruits, vegetables, and nuts will genuinely boost their consumption. There has been an increase in the purchase of produce, including pricier organic options and value-added fruits and vegetables.
While changes in pricing may not effectively encourage healthier eating habits, the introduction of new products might have a more significant impact. The food industry is full of examples where manufacturers, producers, and retailers are striving to influence consumer choices through innovative product development and reformulations. Major beverage companies such as Coca-Cola, PepsiCo, and Dr Pepper Snapple have been actively working to reduce added sugars in their primary offerings while expanding their portfolios to include “healthier” beverages like sparkling juices, waters, and teas. Additionally, B&G Foods is revitalizing the Green Giant brand by launching a range of trendy frozen vegetable products, including mashed cauliflower and riced veggies, with new frozen veggie “pasta” set to debut in January. Conagra Brands has also revamped its frozen food lineup, introducing premium healthy options like Healthy Choice’s protein meal “Power Bowls” and lighter fare featuring more vegetables and lean proteins under the Marie Callender’s label. Furthermore, Farm & Oven is rolling out Bakery Bites, a cookie line that includes 40% of the daily-recommended vegetable intake per serving.
Food and beverage manufacturers are stepping up to offer a variety of healthy choices for consumers. The challenge often lies in reformulating products to maintain their original flavors while minimizing “bad” ingredients such as sugars and saturated fats. This balancing act may be aided by the introduction of new products, yet ultimately, it is the consumers who will decide what they choose to eat.
In this context, the Kirkland calcium citrate magnesium and zinc dosage can be a valuable addition to a balanced diet, providing essential nutrients that support overall health. By incorporating such supplements alongside a diet rich in fruits and vegetables, individuals can take proactive steps in their health journey. As manufacturers continue to innovate and provide healthier options, including products like Kirkland’s supplements, the hope is that consumers will be inspired to make better dietary choices.