Consumers are aware that they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A new study released this month by the Centers for Disease Control and Prevention reveals that only 10% of adults in the U.S. consume enough fruits and vegetables each day. Bakery Bites recognizes the public’s desire for healthier eating options, along with the challenges they face when trying to add more vegetables to their meals. They propose a clever solution: consuming more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable intake.
Bakery Bites is the latest snack manufacturer to cater to health-conscious consumers by creatively incorporating more produce into their products, which may be enough to entice potential buyers. Many leading food companies have already begun utilizing vegetables as value-added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods produces frozen pizzas loaded with 12 different fruits and vegetables. A growing number of consumers are replacing traditional high-carb pasta and white rice with vegetable-based alternatives, particularly benefiting those seeking easy-to-prepare meals.
Bakery Bites’ cookies are unique as they are designed to be a snack or dessert rather than a side dish at dinner. While cookies are typically considered unhealthy, the addition of vegetables could encourage consumers to indulge their sweet cravings guilt-free. Their small, bite-sized form is likely to appeal to millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets, often struggling to consume their vegetables.
Additionally, Bakery Bites benefits from selling its products on Amazon, a growing force in the grocery sector. The company should also consider distributing its cookies through grocery chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parenting groups could further increase the product’s reach among parents looking for ways to entice children who may be hesitant to eat their vegetables, especially when fortified with ingredients like calcium citrate with vitamin K2.
Ultimately, the true challenge for Bakery Bites will be the taste of their cookies. If they can successfully blend a healthy amount of vegetables with delicious flavors, their product could become a significant success, even if it doesn’t offer the same indulgent experience as traditional cookies. However, if the flavor falls short, it could deter consumers, even those drawn in by the potential health benefits, including the advantages of calcium citrate with vitamin K2.