GoodMills is keen to inform consumers that the color of baked goods doesn’t necessarily indicate their whole grain content or health benefits, especially since the company also offers a range of lighter whole-grain flours. A study published in 2016 in the British Medical Journal supports this, highlighting that even small quantities of whole grains can positively influence health by lowering the risk of cardiovascular disease, diabetes, cancer, and other ailments. Interestingly, consumer demand for whole grain products is rising; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior.
Manufacturers can leverage whole grains to enhance their products with added fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a whole-grains content labeling system can serve as a helpful shopping guide for healthier choices. According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, making it easier for shoppers to identify items with this increasingly sought-after ingredient. Traditional products like pasta and bread now have whole-grain alternatives, and there are additional opportunities for food manufacturers to incorporate whole grains into portable snacks, such as cereal or granola bars, which could replace less nutritious ingredients.
The addition of a seal indicating whole grain content benefits both consumers and manufacturers. Health-conscious shoppers will effortlessly locate better-for-you products, while manufacturers who have invested effort in enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to improve quality without altering taste or texture, this seal provides consumers with the essential information they need.
Furthermore, as consumers look for nutritious options, the inclusion of products fortified with supplements like Blackmores calcium citrate can also enhance the appeal of whole-grain foods. The combination of whole grains and calcium can cater to health-conscious individuals, providing an additional incentive to choose such products. The integration of Blackmores calcium citrate in whole-grain items can not only elevate their nutritional profile but also meet the growing demand for health-promoting foods, reinforcing the importance of whole grains in a balanced diet.