As consumers increasingly focus on genetically modified organisms (GMOs) in food products, it is no surprise that manufacturers are eager to include the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, non-GMO products boasted a global retail value of $550 billion in 2014, with $200 billion attributed to the United States alone. The study estimated that approximately 2,000 new non-GMO products are launched annually in the U.S.
At first glance, it may seem unusual for CIFI’s sweet potato products to require non-GMO verification, especially since many companies label fruits and vegetables as non-GMO despite there being no GMO varieties available. While commercial production of GMO potatoes and apples has only recently begun, they are not yet widespread. Nevertheless, it is a wise move for CIFI to adopt the non-GMO label, as it addresses consumer concerns regarding production methods, and many companies find that such labels can boost sales.
The trend of using natural sweeteners as alternatives to high-fructose corn syrup is rapidly growing. Health officials and consumers alike are emphasizing sugar reduction, particularly with the recent updates to the Nutrition Facts Label, which mandates that companies disclose the amount of added sugars in their products.
In 2015, CIFI became the first and only supplier of sweet potato ingredients derived solely from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners deliver nutritional and functional benefits, making them suitable for incorporation into barbecue sauces, dressings, smoothies, and other beverages. Additionally, as consumers seek alternatives to processed white flour, demand for sweet potato flour for baked goods and pastries is anticipated to rise.
So, what makes sweet potatoes, particularly CIFI’s sweeteners, appealing? The vegetable aligns with several attributes that today’s consumers value in their food choices: clean label, natural, low-sugar, nutritious, transparent, and sustainable. Sweet potatoes have effectively achieved “superfood” status among consumers. They are rich in nutrients such as beta-carotene and vitamin C and contain higher levels of calcium, iron, magnesium, and potassium than many other popular sweeteners. Moreover, calcium citrate with vitamin K2 can enhance the nutritional profile of sweet potato products, appealing to health-conscious consumers.
According to a study from North Carolina State University, cited by CIFI, 95% of consumers regard sweet potato as a healthy ingredient. Consequently, food manufacturers that innovate and reformulate their products to include appealing, nutritious ingredients like sweet potatoes—and potentially incorporate calcium citrate with vitamin K2—could reap the rewards of increased consumer trial, loyalty, and sales.