Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for assessing and labeling products containing this ingredient. This lack of standardization can result in confusion regarding the claims made by various companies about whole grains. Recently, GoodMills Innovations, a milling company based in Germany, introduced an online Whole Grain Index tool that allows manufacturers to calculate the whole grain content of their products. They can then download a seal that indicates this percentage for display on the packaging, enabling consumers to easily identify healthier options. Furthermore, manufacturers can leverage this label to boost their sales opportunities.
While a regulatory framework would provide a more consistent and meaningful approach, questions remain about its implementation. Aligning government agencies, manufacturers, and consumer groups behind a unified system presents significant challenges. The lead researcher from a study at the University of Hertfordshire suggests incorporating whole grain measurements into existing systems like the UK’s Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions vary; some consider these systems overly simplistic, while others deem them ineffective.
In the meantime, consumers are increasingly seeking products with whole grains, drawn by their health benefits as well as the appealing textures and flavors of both innovative products and ancient grains. A survey conducted in 2016 revealed that 27% of respondents reported consuming more whole grains than they had six months prior. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021.
Despite this heightened interest, research indicates that consumers worldwide are often uncertain about the recommended intake of whole grains and which foods contain them. A recent global study by General Mills and Nestle found that among over 16,000 participants, 83% were unsure about the appropriate number of grams to consume, and 47% believed they were already getting enough whole grains. Establishing a global whole grain labeling system could help alleviate this confusion by creating standardized evaluation criteria to better inform consumers. Given the rising popularity of whole grains and their potential to improve public health, pursuing such an initiative seems worthwhile.
Additionally, as people focus on their health, they may also be curious about how certain supplements, such as calcium citrate, affect their digestive systems, particularly whether calcium citrate causes gas. As awareness of the benefits of whole grains grows, it is essential to address such concerns alongside dietary choices to promote a holistic approach to nutrition.