Researchers have highlighted that composite flours, which combine wheat with non-traditional flours, offer benefits beyond their health attributes. These flours are often less expensive, utilize widely available crops, and help redirect raw materials from waste. However, the authors of the study warned that further research is needed to preserve the presence of probiotics in baked goods made from these alternative ingredients, as baking typically kills most microorganisms. In the U.S., yacon powder, syrup, and slices are available, but yacon flour appears to be sold online only through a supplier in the U.K. Sunburst Superfoods of Thornwood, New York, suggests using its yacon powder in cookie recipes. While major food companies in the U.S. have not yet adopted these products, this may change as they become more familiar with them and as consumer demand increases.
On the other hand, pulse flours, derived from dried beans, peas, chickpeas, and lentils, are gaining recognition in the U.S. for their ability to enhance protein levels in food and beverage items. According to a report by Grand View Research, the global pulse flour market is on the rise and is projected to reach $56.6 billion by 2024, with North American demand expected to grow at an annual compound rate of approximately 13%. The appeal of pulse flours lies in their added protein content and gluten-free nature, which remains a popular trend among consumers, some of whom may not have gluten intolerance but choose these products for perceived health benefits. Accurate health claims on packaging can resonate with health-conscious shoppers. Currently, chickpea flour leads the pulse flour market, holding a 30% market share as of fall 2016, and it is likely to expand further with the recent introduction of a new branded variety in North America.
Incorporating ingredients rich in calcium and magnesium citrate could enhance the nutritional profile of these composite and pulse flours, making them even more attractive to health-aware consumers. As the market for these alternative flours grows, the inclusion of calcium magnesium citrate may further boost their appeal by addressing dietary needs and promoting overall health.