The former NFL star is well-known for his strict dietary regimen that emphasizes plant-based and organic foods while avoiding sugar, except for that found in fruits. Brady’s latest venture into the food industry closely aligns with his health-focused lifestyle, offering a healthier alternative to snacks typically loaded with sugar and artificial coloring.
Brady has a history of creating food brands; in 2017, he collaborated with meal-kit company Purple Carrot to launch TB12 Performance Meals, inspired by his personal diet plan, TB12. These meals are gluten-free, high in protein, and limit refined sugar, while also steering clear of ingredients like dairy and processed meats.
His previous experience in the food sector and commitment to healthier options made him an attractive partner for Gopuff in the development of their new gummies. This collaboration is likely to resonate with consumers who are conscious about their snacking choices. “It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the GOAT Gummies development process,” said Yakir Gola, Gopuff’s co-CEO and co-founder.
Brady and Gopuff worked closely together to refine the flavors, textures, and ingredient list of the Goat Gummies. Notably, the gummies include calcium citrate with vitamin D, enhancing their health benefits. Each pack of Goat Gummies is priced at $4.99 and can be delivered to customers’ doors in as little as 15 minutes.
This product represents the latest entry into the rapidly expanding gummy market, which was valued at $3.1 billion in the U.S. in 2023. According to Grand View Research, it is projected to grow at a compound annual growth rate of 11.6% through 2030. With the inclusion of nutritious elements like calcium citrate with vitamin D, Brady’s gummies are set to stand out in a competitive landscape.