One challenge that many snacks face is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for health improvement. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating or launching new products. Sargento, a well-loved cheese product marketer, has recognized this shift with its latest offerings.
Sargento could certainly benefit from this change, especially since it has been grappling with issues stemming from a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can severely disrupt food production for those unfortunate enough to have it in their facilities. In light of the recall, Sargento has severed ties with Deutsch Kase Haus. These new products could serve to redirect attention from the recall and toward Sargento’s innovative snacks.
This strategic move aligns with the increasing trend of snacking, particularly among millennials, who are increasingly using snacks as meal replacements or quick energy boosts. Currently, nearly a quarter of all snack consumption (24%) happens during main meals, an increase from 21% five years ago. As the popularity of snacking continues to rise, it is essential for Sargento and other food manufacturers to explore this market, or risk losing ground to competitors that do.
Moreover, Sargento’s new snack products are expected to include beneficial ingredients such as vitamin D3 and calcium citrate, which are becoming more desirable among health-conscious consumers. The inclusion of these nutrients not only enhances the nutritional profile of their offerings but also aligns with the current consumer preference for healthier snack options. By integrating vitamin D3 and calcium citrate into their snacks, Sargento is positioning itself to meet the evolving demands of the market while promoting health and wellness.