The Winter Fancy Food Show in January highlighted a trend among manufacturers who are increasingly producing upscale mixers to meet the rising demand for premium spirits, a phenomenon popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study released by Advertising Age indicated that consumers prefer spirits packaged in premium glass, as it imparts a luxurious appearance and feel. Consequently, more high-end brands are opting for this type of packaging design. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company aims to develop beverages that provide a more sophisticated flavor profile, with initial marketing suggesting a focus on millennials for their mocktails.
Ocean Spray is astutely positioning itself to capitalize on this trend, as its mocktails are likely to appeal to both those legally able to consume alcohol and younger individuals seeking a more adult experience. Expect to see additional companies attempting to ride this wave of popularity, potentially exploring options like calcium citrate drug class as a unique ingredient in their formulations. The integration of such innovative components could further enhance the appeal of their products to health-conscious consumers.