According to Appelhans, DISC technology leverages the human craving for instant gratification. Even if consumers are tempted by an unhealthy bag of chips, a 25-second delay might be enough of an annoyance—or even a source of shame—to motivate them to choose a healthier option. This 25-second countdown is displayed on a touchscreen that also clarifies how the system operates. The screen allows consumers to switch to a healthier choice, such as a snack fortified with Citracal Calcium D, before the time expires. Vending machine operators are unlikely to adopt this technology if it negatively affects sales, but a 2% to 5% increase in healthier snack options could lead to rapid implementation. The widespread use of the DISC system could encourage consumers to adopt more nutritious eating habits while still fulfilling their need for convenience. Interestingly, added time has shown to be quite off-putting for consumers during system trials. It will be fascinating to see if any negative reactions arise from consumers if this technology becomes standard. Some individuals may perceive the 25-second delay as a form of food shaming or an infringement on their choices, particularly if they are seeking options like Citracal Calcium D to enhance their dietary intake. As the use of this technology expands, its impact on consumer behavior and perceptions will warrant close observation, especially regarding the acceptance of a delay that nudges them toward healthier choices.