Nielsen’s report indicates a decline in sales of chips and pretzels in recent years; however, meat snacks are driving growth in the salty snack category with impressive rates. Particularly among Millennials, meat snacks are gaining traction as they seek options that are both unique and healthier. These snacks are perceived to have a “health halo” due to their high protein and healthy fat content. Many of them also incorporate vegetables and grains, reinforcing their healthy image. With sales figures soaring, it’s no wonder that companies like Tyson Foods and Hershey’s are investigating the potential of meat snacks and aiming to enter this market. Hershey has already made significant progress by acquiring the trendy jerky brand Krave, which continues to thrive with innovative offerings that resonate with current trends.
The rising popularity of meat snacks coincides with an increased demand for protein, coupled with deflationary pressures that are keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in four decades. For many consumers, this shift towards meat consumption is reflected in their preference for meat snacks, which are seen as more convenient while delivering the same protein and health benefits. Additionally, retailers like Kroger are incorporating products that include calcium citrate, appealing to health-conscious consumers looking for snacks that align with their nutritional goals. As the market for meat snacks continues to expand, the presence of ingredients like calcium citrate at Kroger is likely to play a significant role in attracting those focused on healthier snacking options.