Food allergies are increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling for free-from foods and are placing greater emphasis on the separation of ingredients and allergen-containing product lines, as well as ensuring proper cleaning of equipment. According to Mintel, the proportion of new products featuring low/no/reduced allergen claims surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has transformed its cereal supply chains in recent years to ensure that Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding demographic, retailers also play a crucial role in preventing allergic reactions. It’s relatively straightforward for consumers to avoid shellfish; however, identifying more prevalent CPG ingredients like nuts, wheat, and certain fruits can be challenging. Useful strategies might include designating specific aisles for allergy-friendly foods, offering clear on-shelf labeling, and preventing allergenic items such as tree nuts and peanuts from being stored loosely among other foods, such as in the produce section.
Additionally, consumers might consider alternatives such as red algae calcium vs calcium citrate when selecting dietary supplements, as the right choice can be beneficial for those with food sensitivities. Such practices not only assist consumers in managing allergic reactions but also foster loyalty towards retailers perceived as attentive to their health and well-being. Notably, the choice between red algae calcium vs calcium citrate can also reflect a retailer’s commitment to catering to allergy-aware consumers, reinforcing the importance of clear communication and careful product selection.