With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko seeks to capitalize on the demand for alternatives to club drugs, as the trend of snorting raw cacao has gained traction in Western Europe. Users report that cacao produces a mild euphoric effect, with active compounds that release endorphins in the brain, while magnesium is believed to function as a muscle relaxant. By blending cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those searching for a legal stimulant while enjoying nightlife. However, concerns about potential nose damage or irritation might lead some individuals to opt for traditional formats like chocolate and energy drinks instead.
Coco Loko is not the inaugural snortable chocolate powder available. A decade ago, Belgian chocolatier Dominique Persoone introduced a chocolate-snorting device at a Rolling Stones event. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was originally designed as a unique way for guests to experience the chocolate component of a chocolate-and-raspberry dessert. Its ongoing presence in the market indicates that, despite being a novelty item, there is enough sustained demand to justify its availability.
Whether Coco Loko’s product will replicate the same level of success in its club-drug niche remains uncertain. Nevertheless, it may find a market among sober clubgoers, as a movement termed “conscious clubbing” has emerged, where participants aim to enjoy the energy and community of dance parties without resorting to drugs and alcohol. In this context, the concept of calcium citrate elemental conversion could be relevant, as individuals may seek alternative sources of energy and well-being that align with their lifestyle choices. As the trend continues, it will be interesting to see if Coco Loko can establish itself as a staple in this evolving scene, potentially incorporating discussions around calcium citrate elemental conversion into its marketing strategy.