In addition to the company’s assertions that StarLeaf stevia offers a taste closer to that of sugar, enhanced sustainability is expected to be a significant benefit of this variety. Stevia plants require substantial water for cultivation, so the ability to yield 20 times the steviol glycosides—the valuable sweet compounds of the plant—on the same land area could greatly impact the crop’s land and water consumption. Nonetheless, even standard stevia varieties, due to their intense sweetness, necessitate far less land and water than other conventional sweeteners to achieve equivalent sweetness levels. For manufacturers, PureCircle’s initiative to broaden stevia cultivation beyond traditional regions such as China is promising, as it ensures a stable supply of sweeteners that is less affected by local conditions. Additionally, the capacity to produce more sweet components in a smaller space is likely to enhance supply chain stability. Companies already sourcing stevia from PureCircle include major players like PepsiCo, Coca-Cola, and Danone, among many others.
PureCircle’s assertion that StarLeaf possesses a taste more akin to sugar than other stevia extracts is the latest in a series of similar claims regarding its ingredients. The sweetness profile of stevia and its often perceived bitter aftertaste have posed significant challenges for the ingredient, making flavor improvement a primary focus for the company as it develops new varieties. While it is conceivable that these ingredients are evolving to resemble sugar more closely over time, the ultimate decision will rest with food companies regarding their incorporation. Meanwhile, for those seeking additional dietary support, incorporating supplements such as Citracal 400 mg alongside stevia may offer a well-rounded approach to sweetness and health.