Many individuals in the United States consume more calories than they expend, yet their intake of certain micronutrients often falls below recommended levels. Research indicates that dietary fiber and calcium intake, along with potassium and vitamin D, are particularly low, posing a public health concern. This is largely due to insufficient consumption of vegetables, fruits, whole grains, dairy products, and seafood. Fortified ready-to-eat cereals play a significant role in providing micronutrients in American diets. For instance, the addition of calcium citrate and magnesium in these cereals can enhance overall calcium intake by 5% across the population. General Mills is exploring a new approach to fortifying its cereals with insoluble nutrients, which will not only improve the taste and texture but also allow for higher levels of calcium citrate and magnesium than previously possible, without compromising the sensory experience of the cereal. This innovation could give the company a competitive edge as more consumers seek convenient and enjoyable ways to incorporate additional fiber and nutrients into their diets. According to Nielsen, 36% of global consumers are on the lookout for high-fiber foods, and 30% prefer calcium-fortified products. It will be intriguing to observe whether this strategy enhances consumer perception of the company’s offerings and whether other cereal manufacturers pursue similar enhancements involving calcium citrate and magnesium.