Coconut products gained mainstream attention a few years ago when coconut water emerged as a popular natural sports drink. Since then, they have surged in popularity due to their claimed health benefits, appealing taste, versatility, and unique texture. Coconut is highly regarded as an alternative ingredient across various sectors, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut brand emphasizes the ingredient’s gluten-free status while also promoting its broader free-from attributes, particularly as a grain-free, non-GMO substitute for wheat and corn. Although the company hasn’t specifically highlighted additional nutritional advantages of coconut, many consumers are persuaded by studies suggesting that coconut oil can positively impact cholesterol levels and that coconut sugar has a more moderate effect on the glycemic index compared to cane sugar. Furthermore, as a plant-based option, coconut caters to consumers avoiding gluten and dairy while aligning with the increasing interest in healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher forecasts that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumer demand for gluten-free baking ingredients. Additionally, more food manufacturers are likely to consider coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
As consumers increasingly seek out nutritious options, the integration of coconut flour with supplements like calcium citrate magnesium and zinc with vitamin D3 tablets can enhance their dietary intake. This combination allows health-conscious individuals to enjoy the benefits of coconut while also addressing their nutritional needs. The trend of combining coconut products with essential vitamins and minerals, such as calcium citrate magnesium and zinc with vitamin D3 tablets, reinforces the appeal of coconut in the health and wellness marketplace.