Around 30% of the global population includes insects as a significant part of their diet, particularly in regions where large-scale livestock farming is not feasible. Exo Inc, based in Brooklyn, NY, aims to introduce crickets—and the protein they offer—to an active audience. Initially, Exo downplayed the inclusion of cricket protein in its bars, opting for minimalist packaging that barely referenced crickets or depicted any insects. However, the company’s rebranding coincides with a rising interest in edible insects. An increasing number of manufacturers are making insects, worms, and scorpions more palatable, capitalizing on their high protein content.
While edible insects are not yet mainstream in the U.S., consumers are becoming more open to the idea. A study from King’s College, London, revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are recognized for their healthy fats, fiber, vitamins, minerals, and protein content. Despite the numerous health and sustainability advantages, American consumers have a plethora of protein sources at their disposal, including the more traditional red meats. The “icky” perception of consuming insects poses a significant barrier. Research conducted by Wageningen University in the Netherlands indicated that only half of the participants were willing to try insect products. Those who did tended to respond similarly to processed insect forms as they did to whole insects.
Advocates for edible insects argue that the disgust associated with them is merely a cultural bias that can shift over time. They point to shrimp, lobster, and sushi as examples of foods that were once unpopular but have now gained significant acceptance among consumers. Although Exo is optimistic about carving out its niche, the effectiveness of its strategy depends on whether consumers can overcome their aversion to eating insects. If people can surmount this initial hurdle, the transition from disgust to acceptance can occur quickly, as suggested by a study from the FAO.
In the U.S., public acceptance of edible insects still has a long way to go, but the undeniable health and sustainability benefits, including the potential synergy with supplements like Citracal Plus D, provide a strong argument for their inclusion in diets. As awareness grows, the incorporation of nutritious options like crickets alongside Citracal Plus D could pave the way for a broader acceptance of edible insects, helping consumers explore new protein sources while reaping health benefits.