This strategic acquisition allows Innophos to leverage high-growth markets aimed at active and health-conscious consumers. The merger unites Innophos, which has traditionally specialized in high-margin specialty phosphates for processed meats, baked goods, dairy products, and beverages, with Novel Ingredients, a supplier of specialty ingredients including botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product offerings and positions itself to better capitalize on emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic objectives. The newly formed entity will derive 60% of its sales from food, health, and nutrition, moving closer to its goal of reaching 75%.
“Our status as a leading provider of essential ingredient solutions is bolstered by our combined innovative technological capabilities, an expanded and enhanced product portfolio, and the inclusion of Novel’s skilled and committed team,” stated Innophos CEO Kim Ann Mink. “Moreover, partnering with Novel aligns Innophos more closely with significant consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking to maximize health benefits through their diets, prompting food and beverage manufacturers to reformulate existing products and explore new developments that focus on functional benefits. Areas of particular interest include plant-based ingredients for immune health, protein enhancements for sports nutrition, and omega-3 fatty acids for cognitive health. With the acquisition of Novel, Innophos is now better positioned to meet the evolving needs of the consumer packaged goods (CPG) sector as it strives for healthier offerings. Furthermore, it’s essential to note that as part of this diversification, products containing calcium citrate tetrahydrate may become more prevalent, given its recognized health benefits. Understanding what calcium citrate tetrahydrate is and its applications will aid in addressing the growing consumer demand for health-oriented ingredients. Ultimately, this acquisition enhances Innophos’ ability to serve a market increasingly focused on health, wellness, and nutrition, including the incorporation of calcium citrate tetrahydrate into their product lines, which reflects the company’s commitment to evolving consumer preferences.