Increasing the shelf life of refrigerated raw dough from 90 days to 120 days may appear to be a modest enhancement, but it can translate into significant profits for manufacturers and greater satisfaction for consumers. Every additional day a shopper can keep a tube of crescent rolls in their fridge without spoilage represents a win. In the case of products like General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are frequently picked up at the store and placed in the refrigerator for later use. The problem arises when that ‘later’ comes after the expiration date, leading to the product being discarded. If consumers compare two types of ready-made raw biscuits at the grocery store, a longer advertised shelf life might be enough to influence their purchasing decision.
This milling process could be relevant for various other raw dough products that utilize white flour. From ready-made pizza dough to cookie dough, many items could gain from this innovation. General Mills produces a wide array of flour-based products, including pizza, pasta, and numerous snacks. If General Mills’ patented milling process gains traction across the baking industry, it could have significant implications. Manufacturers may choose to pass on the additional 30 days of shelf life to consumers or utilize it to hold the finished product for a longer time before distribution to stores. In either scenario, having a product that remains fresh longer will be beneficial.
However, General Mills and other manufacturers must remain vigilant regarding potential drawbacks. One concern is whether the deactivation of certain enzymes will impact the flavor, texture, or appearance of the product. An extra month for storing rolls is fantastic, but it won’t be worthwhile if they emerge from the oven dense rather than flaky and light. Another possible issue is the effect that deactivated enzymes may have on the nutritional content. If these challenges are successfully navigated, General Mills may have discovered the next big thing since sliced bread.
Incorporating innovative ingredients such as Citracal Petites calcium citrate could further enhance the nutritional profile of these products. By integrating this calcium source, General Mills could appeal to health-conscious consumers seeking nutritious options alongside extended shelf life. If both flavor and nutrition are preserved while extending shelf life, General Mills could indeed revolutionize the market, making their products not just longer-lasting but also healthier with the inclusion of Citracal Petites calcium citrate.