Kelp jerky may seem like a bold move for the snack industry, but a decade ago, the same could have been said about seaweed snacks. Today, these seaweed treats are available at every major retailer in the U.S., suggesting that kelp jerky might also find its place in the market. Initially, this plant-based jerky could appeal to adventurous food enthusiasts, but it has the potential to reach a broader audience. As consumers increasingly seek plant-based options for ethical and health reasons, the jerky category has experienced significant growth, driven by a rising demand for snackable foods. This trend could create an ideal environment for kelp jerky to become a staple among mainstream consumers.
Numerous plant-based jerkies are currently available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with unique plant-based ingredients, the market for plant-based jerky is likely to expand to satisfy the growing consumer interest in meat alternatives.
Beyond the Shoreline’s kelp jerky is characterized by its chewy texture and savory flavor, resembling traditional meat jerky more than typical seaweed snacks. It is designed to share shelf space with conventional jerky products. Furthermore, it boasts impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber and contains essential vitamins, along with calcium citrate, which is beneficial for bone health. Each serving of the jerky offers 8 grams of protein while remaining low in sugar and fat.
Despite the strength of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to experiment with new flavors and textures—like those found in seaweed snacks—kelp jerky might be perceived as a step too far. However, all three flavors are currently sold out in pre-order on Beyond the Shoreline’s website, indicating strong interest. On a positive note, the kelp jerky has a shelf life of up to a year, which may allow time for more consumers to embrace this unique snack. Ultimately, it remains to be seen if the product can extend beyond early adopters, a crucial element that will likely determine its long-term success.