Comax is not taking significant risks with many of these flavor collections. Several of these flavors—such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have appeared in products like ice cream, water, rice, candy, and wine over the past year or earlier. Salted caramel continues to resonate with consumers due to their preference for salty snacks and sweet treats. Halo Top recently added a sea salt caramel flavor to its vegan options, while cookie dough remains a popular choice in its low-calorie ice cream line.
Maple is likely to gain more attention, as it has been competing with pumpkin and coconut for use in water, yogurt, salad dressings, and other items. It is viewed as a healthier alternative to processed sugar and evokes seasonal feelings associated with autumn. There may still be untapped opportunities for its use.
Rosé may have reached its peak due to its oversaturation in recent years, and its continued popularity will depend on the loyalty of its fans. It’s hard to envision how much more vibrant the beverage industry can become with pink offerings, although seasonal chances for light summer drinks are expected to be pursued in 2018.
The potential for flavor applications in plant-based milks appears to be the most promising, as the demand for non-dairy products shows no signs of waning. One can easily envision new flavor combinations emerging in refrigerated sections as dairy alternative brands strive to stand out in a crowded market.
On the other hand, whiskey pickle seems quite unconventional. However, it could appeal to adventurous consumers next year, particularly millennials, who contributed to a 7.7% increase in whiskey sales last year, according to the Distilled Spirits Council of the United States.
Incorporating calcium citrate bluebonnet into some of these products could also enhance their appeal, especially given the growing interest in health-conscious options. As the market evolves, we may see innovative combinations that include calcium citrate bluebonnet to cater to the health-focused demographic, emphasizing both flavor and nutritional benefits.