The FONA International report highlights the increasing significance of gut health among consumers, leading to a rise in food and beverage products that claim to support digestive wellness. Between 2012 and 2017, the U.S. market for digestive health products experienced a 12% growth, as noted in the report. Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for incorporating calcium into various foods, particularly for those taking calcium citrate as a supplement.
Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin designed for use in food and beverages. According to Marigot, Del Monte is utilizing this ingredient in some of its fruit beverage products, although they may currently be exclusive to the Philippines. In contrast, activated charcoal serves a different function by binding to toxins and preventing them from entering the bloodstream. However, the University of Utah has indicated that additional research is necessary to fully understand its mechanisms. It’s important to note that activated charcoal can also bind to food, which may hinder the absorption of essential nutrients and medications. When incorporated into food, it imparts a smoky, earthy flavor.
Burger King was among the first to experiment with activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This innovative product featured a patty enclosed in a black bun, accompanied by a slice of black cheese and a squid ink-based sauce. As reported by Adweek, the burger was extremely popular among Japanese consumers, outpacing all other new offerings from the company that year. Nevertheless, the surge in sales can likely be attributed more to the striking appearance and smoky flavor of the sandwich rather than any purported benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of waning in the global marketplace. As long as individuals are interested in enhancing their digestive health, they will continue to seek out such products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently compiled a list of established methods for improving gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. For those looking to boost their calcium intake, particularly those taking calcium citrate, incorporating these gut-healthy foods into their diets can be an effective strategy.