Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many fail to meet the recommended daily intake. A recent study from the Center for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables daily. Bakery Bites recognizes the growing desire among consumers to eat healthier and the challenges they face in adding vegetables to their meals. They have found a potentially clever solution: eat more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack brands to cater to health-conscious consumers by creatively infusing more produce into their products, which may be enticing enough to draw people in. Many leading food manufacturers have already integrated vegetables as value-added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods produces frozen pizzas loaded with 12 different fruits and vegetables. A growing number of consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, particularly when it comes to convenient meal options.
What sets Bakery Bites’ cookies apart is their purpose as a snack or dessert rather than just a side dish for dinner. Traditionally seen as unhealthy, the addition of vegetable content may encourage consumers to indulge their sweet cravings. The small, bite-sized format will likely appeal to millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets and struggled to incorporate enough veggies into their diets.
Additionally, selling their products on Amazon, a significant player in the grocery market, offers an advantage. The company should also consider placing its products in grocery chains like Kroger, Walmart, or Safeway to enhance brand visibility. Furthermore, collaborating with schools or parent groups could help the brand reach moms and dads looking for ways to entice children who are hesitant to eat their vegetables.
Ultimately, however, the true test for Bakery Bites will be in the flavor of their cookies. If they can successfully incorporate a healthy dose of vegetables into a delicious cookie, the product could become a sensation, even if it falls short of the indulgence typically found in traditional cookies. Conversely, if the cookie does not taste good, it could deter consumers, even those interested in the potential health benefits, such as finding the best calcium citrate magnesium supplement in their diet. If Bakery Bites can strike the right balance, they may well become a favorite among health-conscious snackers.