GoodMills is keen to inform customers that the appearance of baked goods, particularly lighter whole-grain flours, does not necessarily indicate a lower whole grain content or reduced health benefits. The company references a study published in 2016 in the British Medical Journal, which highlights that even minimal amounts of whole grains can positively affect human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumers are increasingly seeking these products; a 2016 survey found that 27% of respondents reported an increase in their whole grain consumption over the past six months. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their products, contributing additional fiber, protein, vitamins, and minerals. For those who do not avoid gluten, a labeling system indicating whole grain content could serve as a helpful guide for healthier shopping choices.
According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% between 2017 and 2021. It’s no surprise that over 11,000 products across 55 countries now display a Whole Grain Stamp, assisting shoppers in identifying products enriched with this increasingly favored ingredient. Whole grain versions of pasta, bread, and other traditionally refined grain products are now widely available. Food manufacturers also have opportunities to incorporate whole grains into portable snacks, such as cereal or granola bars, which could replace less nutritious grains with healthier options. As consumers continue to seek convenient on-the-go meals, they are likely to be attracted to these improved recipes.
Implementing a seal that indicates the quantity of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options will find it easier to locate suitable products. Simultaneously, manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Ultimately, many product reformulations aim to improve quality without altering taste or mouthfeel; thus, a seal can effectively communicate essential information to consumers.
Moreover, for those interested in overall wellness, incorporating supplements like Solgar calcium vitamin D can complement a diet rich in whole grains, enhancing bone health and supporting overall nutritional balance. The integration of such products alongside whole grain foods can lead to a comprehensive approach to healthier living, aligning with the growing trend of health-conscious eating.