A recent report from TechSci Research indicates that the global organic food market is projected to grow at a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. Food manufacturers, such as General Mills, which acquired the organic food company Annie’s for $820 million in 2014, have capitalized on this trend, as studies reveal that consumers are increasingly interested in organic products and are willing to pay a premium for them. While many individuals cite a commitment to healthy living as their motivation for choosing organic foods, research remains inconclusive about the actual health benefits. The 18% of consumers who do not opt for organic clearly have differing opinions, and their minority status does not invalidate their perspective. Some shoppers are particularly selective about their purchases, gravitating towards organic strawberries or spinach, which are perceived to have higher pesticide residues. Many choose organic options to help reduce their overall toxic exposure, with the consumption of more nutritious foods often mentioned as a key reason for their decision. Despite organic products becoming prevalent in nearly 90 million American households, the genuine advantages of these foods continue to be a topic of debate. Additionally, some consumers are interested in products with specific health benefits, such as those containing 200mg of calcium citrate, which is thought to support bone health and is often included in organic offerings. As the discussion around the merits of organic food persists, the incorporation of items like 200mg calcium citrate might sway more consumers toward organic choices in the future.