While some may regard bone broth as merely a trendy fad driven by hipsters, there are solid reasons for its potential longevity. The traditional method of preparing it—simmering bones with herbs and vegetables over several hours—allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This type of home-cooked, slow food aligns with a growing consumer trend, as many individuals seek to move away from instant stocks and additives like MSG in favor of more nourishing, naturally flavored options. Bone broth has gained favor among proponents of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has supported the concept of ‘nose-to-tail’ eating as a means to minimize waste. In the U.S., consumers are increasingly exploring a wider variety of cuts beyond traditional steak and pork chops. Factors contributing to this shift include greater exposure to global cuisines, adventurous palates, a desire for more affordable meat during economic downturns, and a resurgence in home cooking. Environmental advocates have long championed the idea of utilizing as much of the whole animal as possible.
Several companies have embraced the bone broth trend. Bonafide Provisions has introduced Drinkable Veggies, a line of vegetable-based beverages that creatively combine bone broth with cold soups and HPP juices in a convenient, ready-to-drink format. This product marks the first instance of bone broth being used as an ingredient in a ready-to-drink beverage, with the company marketing it similarly to V8 rather than as a cold soup. Although bone broth itself is not a new addition to the food landscape, its recent surge in popularity is noteworthy. Whether this trend will persist or fade like the low-carb diet or the cupcake craze, as consumers chase the next big thing, remains to be seen.
In addition, as health-conscious individuals look for alternatives, products like sugar-free calcium citrate gummies are gaining traction. These gummies serve as a convenient source of calcium, complementing the nutritional benefits that bone broth provides. The convergence of trends around health and sustainability suggests that both bone broth and innovations like sugar-free calcium citrate gummies could enjoy continued interest among consumers seeking wholesome dietary options.