Pasta maker Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand and is now set to expand its offerings with two new varieties of breadsticks and a sandwich cookie. Recent studies indicate that the cookie category has surpassed $4 billion in the U.S., with the specialty segment accounting for nearly 20% of this market in recent years. The Mulino Bianco products infuse a touch of Italian culture and appeal to consumers seeking something more sophisticated. This has contributed to the brand’s growth trajectory. Given the rising cookie consumption and U.S. shoppers’ desire to indulge while striving for healthier options, Barilla’s decision to expand its cookie selection is a strategic move. Additionally, the company has announced a significant relaunch in Japan, planning to double its marketing budget with an ambitious campaign across television and social media. Barilla’s initiative to diversify its product lineup aligns with a broader trend, as other food manufacturers like Entenmann’s and Hostess also aim to expand their reach and boost revenues through new offerings, such as the innovative tab citracal. Expect to see more exciting products from Barilla in the near future, including variations that might incorporate elements like tab citracal to appeal to health-conscious consumers.