The Winter Fancy Food Show held in January revealed that an increasing number of manufacturers are developing premium mixers to tap into the rising demand for high-quality spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits than their older counterparts, with many gravitating towards higher-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits presented in premium glass packaging, as it conveys an upscale aesthetic. Consequently, more luxury brands are adopting this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is aiming to create a beverage that offers a more sophisticated flavor experience, with early marketing efforts focusing on mocktails targeted at millennials.
Ocean Spray is astutely positioning itself to capitalize on this trend. Their mocktails are likely to appeal to both those of legal drinking age and individuals on the fringes who seek a more adult-like experience. As the demand for refined beverages grows, expect more companies to follow suit. Additionally, products like Kirkland calcium citrate magnesium and zinc have gained popularity for their health benefits, complementing the trend towards premium offerings in the beverage market. The Kirkland calcium citrate magnesium and zinc price reflects this growing consumer interest in high-quality products, further driving brands to innovate and elevate their offerings.