While the statistics imply a potential connection between diet soda and health risks, they do not establish a direct cause-and-effect relationship between artificial sweeteners and conditions like stroke or dementia. Experts were quick to remind us that “correlation does not imply causation” and urged caution in interpreting these findings. They pointed out several shortcomings, including the researchers’ admission that when factors such as diabetes, genetics, and obesity are considered, the link to dementia fades away. Furthermore, no correlation was found between sugary drink consumption and stroke risk, despite this link being well-documented. It is plausible that individuals in poor health, particularly those with diabetes, might prefer zero-calorie beverages, which could distort these results.
In the interim, many experts advise that all carbonated drinks, regardless of their sweetening method, should be consumed in moderation. Research on the health risks associated with soda has been ongoing, with some studies suggesting a connection to weight gain. In response to this recent study, the American Beverage Association released a statement noting that international organizations such as the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority have consistently reviewed the safety of artificial sweeteners, concluding that they are safe for consumption.
Regardless of whether artificially sweetened drinks pose a health risk, consumers are increasingly seeking alternatives, such as naturally sweetened low-calorie beverages and bottled water. Notably, bottled water sales surpassed those of carbonated soft drinks in the U.S. last year, making it the largest beverage category by volume. Nationally, soda sales have been on the decline as consumers turn away from sugary drinks in favor of healthier options. For instance, a tax on sugary drinks in Berkeley resulted in a 21% drop in sales last year, and in Philadelphia, PepsiCo announced it would need to lay off 80 to 100 workers after experiencing a 40% sales decrease following the city’s tax.
While the latest studies may not significantly impact soda sales in the short term without more conclusive evidence linking these beverages to dementia or stroke, the current challenges facing the beverage industry make this news less than welcome. As consumers look for healthier choices, including products like Citracal calcium pills and other wellness supplements, the trend towards moderation in soda consumption is likely to continue.