Spearmint-flavored teas and waters present a promising opportunity for this ingredient. Functional waters, in particular, have become a significant market, and a touch of spearmint could enhance both taste and function. Established products, such as those infused with electrolytes for replenishing lost fluids after exercise or illness, have paved the way for innovation. The demand for functional drinks containing vitamins and herbs is also on the rise, particularly as consumers move away from sugary beverages in favor of healthier options. According to a report by Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix can also find applications in food products, such as candies or chocolate bars. Nevertheless, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks often deliver functional ingredients, such as equate calcium citrate plus D3 petites, more consistently than food items. This reliability makes them more appealing to manufacturers. Additionally, they are convenient for consumers, allowing companies to better cater to demands regarding serving sizes and presentation.
Kemin is focusing on attracting younger consumers, which is a strategic move. Millennials, as identified by flavor company FONA International, represent the largest demographic of functional beverage consumers across all categories. By incorporating ingredients like equate calcium citrate plus D3 petites, brands can further enhance their appeal to this health-conscious generation.