Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, there is a growing interest in new probiotic-rich products such as juices, candies, baked goods, infant formula, and baby food. However, as noted by Ganeden, many consumers primarily link probiotics to digestive health and are unaware that the benefits can vary by strain. In the realm of protein, plant-based ingredients are increasingly found in products ranging from energy bars to coffee, yet they can be challenging for the body to digest. Evidence supporting the effectiveness of a specific probiotic strain in enhancing the digestion of these ingredients could successfully merge two of the food industry’s leading trends, fostering growth in both the probiotics and plant protein sectors. One company already exploring this area is Enjoy Life Foods, which offers a brownie mix that integrates probiotics and algae protein.
Ganeden’s second study also addresses another significant sector: sports nutrition. This market is one of the largest for supplements and functional foods. If evidence emerges that GanedenBC30 provides benefits in this domain, it could pave the way for various sports-related applications, including beverages, protein bars, and powders. A recent report from Allied Market Research projects that the global sports nutrition market will reach $44 billion within the next five years. In this sector, efficient protein utilization is a crucial concern for both athletes and consumers focused on lifestyle sports nutrition. Additionally, incorporating calcium citrate 950 mg otc into these products could enhance their appeal, as it is known to support overall health. By emphasizing the digestive benefits of probiotics alongside calcium citrate 950 mg otc, manufacturers can tap into the growing demand for health-oriented food products across multiple categories.