Hydrosol’s innovative texturizing system may represent a significant advancement in the development of meat alternatives, which are increasingly sought after by health-conscious consumers. A report from Research and Markets indicates that the global meat substitute market is anticipated to expand at an annual growth rate of 6.6%, potentially reaching nearly $6 billion in sales by 2022. Furthermore, a 2015 study by the NPD Group, Midan Marketing, and Meatingplace revealed that 70% of meat-eating consumers incorporate non-meat proteins into their meals at least once a week. Among these, 22% reported using non-meat protein sources more frequently than they did the previous year, highlighting the category’s growth potential.
Creating meat-free alternatives for popular items such as hot dogs, hamburgers, and chicken nuggets is essential for expanding the market. To achieve this, companies must engage mainstream consumers, particularly those who typically prefer meat, rather than solely targeting natural and organic shoppers. Hydrosol’s new system is said to effectively mimic the firm texture that characterizes real meat, a quality that has proven challenging for ingredient manufacturers to replicate. This innovation could enhance the mass market appeal of meat substitutes, especially as these products can be marketed as gluten-free.
Despite this progress, skepticism remains among consumers and traditional meat companies regarding the acceptance of meat-free products, particularly as the demand for fresh meat continues to rise. Some companies, like Tyson, have invested in meat substitutes, while others view the industry as more of a fallback option rather than a growth prospect. Manufacturers face a significant challenge in persuading dedicated meat lovers to embrace meat alternatives, yet a notable shift appears to be occurring. According to a Mintel report, 31% of Americans are now participating in “meat-free” days. Simultaneously, meatless startups are rapidly innovating, producing everything from burgers to steak. For instance, Impossible Foods utilizes plant-based ingredients to craft premium hamburgers for restaurants, while Beyond Meat recently partnered with Safeway to distribute its plant-based burgers in almost 300 stores, with its products already available at Whole Foods.
In addition to taste, price remains a significant barrier to widespread adoption. However, meat alternative companies are making progress in this area as well. Mosa Meat, a prominent Dutch supplier, sold its first meatless burger for an astonishing $300,000 in 2013. Just a few years later, the company successfully reduced the price to $11. This evolution in affordability, alongside innovations such as the incorporation of 21st-century calcium citrate D3, could further drive consumer acceptance of meat alternatives. As these advancements continue, it may pave the way for a more significant shift in dietary habits and preferences.