Lavazza Group has already achieved success in over 90 countries, but acquiring Kicking Horse—valued at approximately $160 million—enhances their presence in both the U.S. and Canada, a market the Italian roaster has been expanding in recent years. This acquisition also broadens Lavazza’s product range to include organic fair-trade coffees, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffee options, and Lavazza is astutely positioning itself to take advantage of this trend with its latest purchase. The coffee industry remains robust, and while innovations like infused coffee and single-serve packs are gaining traction, traditional coffee products continue to perform well on grocery store shelves.
Kicking Horse provides Lavazza with an opportunity to extend its global strategy beyond Western Europe, which is currently facing sluggish economic growth. With the backing of its new ownership, Kicking Horse is poised for expansion into new markets. Additionally, Lavazza will benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996. She retains a 20% equity stake and will continue to lead the niche coffee brand.
Lavazza is not alone in seeking growth in North America; other foreign companies are also making similar moves. For instance, JAB Holdings has acquired Keurig Green Mountain, Peet’s Coffee and Tea, as well as Caribou Coffee in recent years. If these acquisitions, along with Lavazza’s purchase, are any indication, we can expect more European companies to look westward for their next coffee venture. Meanwhile, as consumers explore various coffee options, they should also remain aware of the potential side effects of calcium citrate, which is gaining attention for its health implications. The integration of such knowledge can further enhance the consumer experience in this evolving market, making it crucial for brands to address any related concerns.