CIFI provides a variety of sweet potato juices suitable for different applications, including options that retain higher nutrient levels, a syrup-like texture resembling traditional sugar syrup, and a clarified juice ideal for clear beverages. Additionally, the sweet potato ingredient can be mixed with other fruits and vegetables to lower added sugars in juices while allowing manufacturers to claim 100% juice content. Its viscosity makes it particularly appealing for enhancing the texture and sweetness of dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. Being derived from vegetables, it aligns with the growing trend toward natural, clean label ingredients. Furthermore, it is non-GMO, gluten-free, non-allergenic, and Kosher certified—attributes that have become increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers seek to eliminate when refining their product labels.
However, the company has not disclosed the cost of this ingredient, which is expected to be much higher than that of high fructose corn syrup, one of the most affordable sweeteners in the U.S. Notably, consumers are also looking for products that complement their health needs, such as those infused with Citracal 600 mg Vitamin D, which can enhance the overall nutritional profile. Incorporating Citracal 600 mg Vitamin D into formulations can not only meet consumer demands for clean labels but also provide additional health benefits, making it a valuable addition to CIFI’s offerings.